5 Best Sales Enablement Platforms: AI-Powered, 2025

Are you looking to maximize your sales in 2025? Sales enablement platforms equip your sales team with essential tools, content, and insights, enhancing their effectiveness and providing opportunities for skill development.

What we will explore together:

• AI-powered sales enablement platforms, such as Disco, HubSpot, and Apollo, offer numerous benefits, including empowering sales teams with access to relevant content, real-time insights, and advanced training. This leads to higher engagement and conversion rates, ultimately driving sales success.
• To maximize ROI for sales teams, it's crucial to choose the right sales enablement platform by assessing specific needs, ensuring seamless integration with existing technologies, and prioritizing customer support and scalability for long-term success.
• Implementing sales enablement platforms like Disco, HubSpot, and Apollo can significantly boost revenue, upskill sales teams, improve sales metrics, and enhance collaboration between sales and marketing teams, underscoring their vital role in achieving sales success.

The sales landscape is rapidly evolving, especially in today's fast-paced world driven by AI advancements, with modern sales enablement tools empowering teams and enhancing customer engagement. Digital transformation and strategic revenue operations are key drivers of sales enablement software evolution.

Revenue operations leaders should align their tools with industry priorities and regularly assess strategies to adapt to market changes. Anticipate more AI and machine learning in sales enablement tools, empowering sales reps and streamlining processes for personalized and effective customer engagement.

What are sales enablement platforms?

Sales enablement platforms are designed to equip sales teams with vital content, training, and tools to engage buyers. These platforms enhance sales effectiveness by connecting the sales team to relevant materials and providing real-time insights into customer interactions.

Modern sales enablement tools have evolved to integrate various functions, creating a cohesive system that supports the entire sales process. The main purpose of sales enablement tools is to empower sales reps with the right content at the right time, ensuring they can navigate complex sales processes with confidence.

Sales enablement emphasizes the importance of collaboration between sales and marketing teams to maximize effectiveness. These tools help companies enhance engagement, achieve higher conversion rates, and boost revenue.

Why you should use AI-powered sales enablement platforms

Sales enablement platforms have evolved beyond traditional tools, now incorporating the power of AI to transform sales outcomes and enhance sales team skills. But how exactly can these modern tools bring value to your company, and what is the return on investment when leveraging AI-driven solutions?

AI-powered sales enablement platforms significantly improve sales metrics by providing intelligent insights and automating routine tasks. 65% of companies are currently using sales enablement tools, and 19% are more likely to see an increase in their average win rate year over year.

Apart from increasing the win rate, AI-driven sales tools streamline internal workflows, enabling sales teams to work more efficiently and focus on high-impact activities. It enhances collaboration between sales and marketing, ensuring that sales teams have the right materials and messages at the right time.

Better customer engagement stems from AI-powered sales enablement tools that help sales reps provide more personalized and informed interactions. Access to relevant content and AI-driven training allows sales reps to upskill and improve their knowledge, resulting in outperformance.

Maximizing ROI with sales enablement software

Maximizing ROI with sales enablement platforms involves strategic implementation and continuous optimization. Here’s how you can achieve this:

• Effective onboarding: Ensure new sales reps are equipped with the necessary skills and knowledge by providing comprehensive onboarding programs. Use playbooks to guide them through various scenarios, enhancing their preparedness for different selling situations.
• Leveraging data analytics: Utilize data analytics to measure the ROI of sales enablement initiatives. Present increased revenue metrics to stakeholders to secure support for future resources and initiatives.
• Focus on continuous improvement: Regularly refine onboarding processes and training programs to ensure your sales team is equipped to outperform in their tasks. By integrating platforms like Disco, the best AI LMS for sales teams, you can provide personalized learning experiences that enhance skills and drive exceptional performance.

• Utilize full platform capabilities: Maximize the potential of your sales enablement tools by fully leveraging their features. This includes refining strategies and ensuring your sales team is well-equipped and supported to achieve their goals.

By following these strategies, you can effectively maximize the ROI of your sales enablement platform, driving improved sales performance and achieving your revenue targets.

How to choose the right sales enablement platform

Selecting the right sales enablement platform starts with understanding the unique requirements of your sales organization. Analyze the dynamics of your sales team and the specific strategies you utilize. It's essential to identify the features that will meet both current and future needs for sustained success.

Having an AI-powered sales enablement tool can speed up growth and streamline operations, increasing the productivity of the sales team. These tools provide intelligent insights and automate routine tasks, allowing sales reps to focus on high-impact activities.

Ensure the platform can integrate seamlessly with your existing software, like CRM systems, to enhance sales processes and reduce manual work. Seamless integration boosts efficiency by providing sales teams with easy access to relevant information without needing to switch between tools.

Consider the customer support options available, as they greatly affect operational efficiency and user satisfaction. A platform with strong support can quickly resolve issues, keeping your team productive.

Lastly, evaluate the platform's scalability and flexibility. As your organization grows, the sales enablement platform should be adaptable to evolving needs, continuously supporting your sales team's success.

AI-powered sales enablement platforms for 2025

We’ve compiled a list of the best sales enablement software platforms for 2025 to help you navigate the vast array of sales enablement tools available. These platforms are designed to elevate content, streamline processes, increase sales productivity, and drive overall sales performance.

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1. HubSpot - AI-powered CRM platform

Hubspot is one of the leading CRM platforms that are used by the world's best companies and businesses. Whether you are operating with a small sales team or a large one, Hubspot can help you to seamlessly streamline your operations and elevate productivity.

Key features include AI Forecasting Software for accurate revenue predictions and Predictive Lead Scoring to identify high-quality leads. The platform also offers a Content Assistant powered by OpenAI's GPT 3.5, enabling seamless content creation and integration with HubSpot's existing features.

Additionally, ChatSpot, a conversational AI bot, can be integrated with HubSpot CRM to automate tasks such as adding contacts, conducting research, and transcribing sales calls, thereby enhancing sales efficiency and productivity.

Key features:

• Rich AI features like lead scoring and sales forecasting
• ChatSpot’s integration with HubSpot streamlines sales processes
• Native content assistant eases content creation
• Ability to automate time-consuming tasks like adding contacts to CRM, transcribing sales calls, and more.

HubSpot’s CRM offers a free version, with plans starting at $50 per month, varying based on team size and subscription level.

2. Disco - Best AI LMS for sales teams

Disco is the best AI LMS for sales teams offering a robust and modern suite of AI and learning features that align perfectly with the needs of modern sales teams striving for increased productivity and building upskilling programs.

The world's best organizations and enterprises are trusting Disco to foster continuous learning, upskilling, and reskilling. Some of these include Kaplan, Mercury, Toronto Board of Trade, CourseHero, and many more.

Here's how you can best utilize Disco as a sales enablement software:

Sales training and continuous learning

Disco's comprehensive training tools and onboarding programs blend eLearning with instructor-led sessions, leaderboards, and performance metrics to replicate the success of top sellers. This approach ensures continuous upskilling and learning, empowering sales teams to perform at their best.

It also features an AI curriculum generator and generative AI capabilities that can 10x the productivity of L&D teams, enabling them to efficiently deliver impactful sales training programs. Try how it works:

These advanced features streamline the creation of personalized learning paths and content, ensuring that sales reps receive targeted training that aligns with their specific needs and goals.

Content management system

Quickly organize, update, and access the most impactful sales enablement materials for every sales scenario. The platform's ability to create digital sales playbooks is a standout feature, bundling go-to-market guidance, training, and content into a single, accessible resource. Powered by AI, you can ensure an easy workload to manage and produce content using Disco.

This integration ensures that sales reps have everything they need at their fingertips, enhancing their ability to engage effectively with buyers.

Customer education

Sales teams can create comprehensive educational programs for customers, ensuring they understand the products and services offered. With AI-driven content management and personalized learning paths, customers receive tailored information that enhances their product knowledge and engagement.

This feature not only boosts customer satisfaction but also empowers them to make informed purchasing decisions, ultimately driving sales success.

Customization and CRM Integration in Disco

Deep customization features allow businesses to create branded learning programs, allowing L&D teams to align their LMS with their brand identity. Its integrated CRM streamlines learning operations by automatically organizing directories of members, employees, and customers.

This enhances data & member management and communication, fostering personalized and efficient training experiences that boost sales performance and engagement.

Additional features

Lastly, sales teams can automate tasks and monitor learner progress with Disco's powerful automation and integrations with robust reporting and analytics for tracking success. Integration with popular tools like Slack and Zoom further enhances its capabilities, making Disco an indispensable tool for modern sales teams.

Key features:

• Personalized training with AI curriculum generator
• eLearning combined with instructor-led sessions
• Quick access to digital sales playbooks
• AI-driven, tailored learning paths for customers
• Branded programs and seamless CRM integration
• Task automation and detailed reporting
• Adapts to growing organizational needs

Disco provides a 14-day free trial for new users, allowing sales teams to explore and determine if the platform aligns with their needs. After the trial period, sales and L&D teams can subscribe to the basic organization plan for just $359/month.

Additionally, teams have the opportunity to book a demo with Disco experts to experience the platform firsthand and directly address any questions they may have.

3. Apollo AI - Sales intelligence and engagement platform

Apollo AI is a comprehensive sales intelligence platform with an extensive database of over 60 million companies and 260 million contacts. It empowers sales teams by providing crucial insights into potential customers and facilitating seamless connections.

In essence, Apollo functions as an all-in-one sales platform, enabling sales reps to efficiently find, contact, email, and close deals with their ideal customers in one centralized location.

Recently, Apollo launched its AI assistant, Apollo AI, powered by OpenAI's GPT model and built on Apollo's extensive database. With Apollo AI, sales reps can effortlessly generate and dispatch highly tailored emails to every prospect within their sales pipeline, eliminating the need for manual typing.

Additionally, Apollo AI offers advanced email analysis and follow-up features, enabling sales reps to craft follow-up emails that align seamlessly with the tone and sentiment of each response, thereby enhancing communication and engagement.

Key features:

• Extensive database of 60 million companies and 260 million contacts
• Comprehensive end-to-end sales platform for B2B companies
• Advanced search and filtering options
• AI-powered writing assistant for crafting hyper-personalized emails
• Apollo AI's ability to help craft follow-up emails that match past response sentiments

The platform offers a variety of pricing plans to accommodate different needs. The Basic plan is available at $49 per user per month, billed annually.

4. Exceed AI - Customer software for sales teams

Exceed AI is a powerful sales enablement tool that automates customer interactions and enhances engagement. It uses AI-driven chatbots and virtual assistants to handle routine inquiries, freeing up sales reps to focus on more complex tasks.

Exceed AI ensures that every customer interaction is consistent and personalized, improving the overall customer experience. By automating follow-ups and nurturing leads, Exceed AI helps sales teams maintain a steady pipeline and close deals more efficiently.

Lastly, the platform's AI sales assistant is designed to automate lead engagement, qualification, and meeting scheduling, allowing sales reps to concentrate on closing deals. It engages prospects by automatically interacting with leads, answering questions, responding to requests, and handling objections.

Key features:

• Automatic scheduling of meetings in sales reps’ calendars
• Automatic leads assignment to salespeople
• Integrates smoothly with a website in the form of a chatbot or email

Pricing is available upon request.

5. Copy AI - Content recommendation and GTM platform

Copy AI is the first-ever go-to-market (GTM) platform that leverages AI to scale content creation, predictive recommendations, and data-driven coaching. It is designed to assist sales teams in crafting compelling and relevant sales content, thereby enhancing buyer engagement and supporting the sales process.

Key features of Copy AI include GTM workflows, follow-up email generation, and more. The most powerful tool, however, is Workflows - Copy AI's unique offering to implement your sales enablement strategy effectively.

Key features:

• Summarizes calls, guides follow-ups identifies documents, maps next steps, and pinpoints decision-makers
• Updates CRM with enriched data, scores leads, automates prioritization, and suggests follow-ups
• Automates data entry, logs call details, updates records, and frees up sales reps
• Delivers insights to team, sends objections to Slack, provides docs post-call, and assesses objections
• Automates processes, integrates with engagement tools, and enhances sales response

In short, Copy AI supports your sales enablement teams and agents by automating and enhancing different sales processes. You'll leverage sales reps' insights better, create content at scale, and boost your sales performance faster than ever before.

Pricing is available upon request.

Enhancing sales performance with analytics

Advanced sales analytics are essential for optimizing sales pitches and measuring content performance. Sales managers who adopt sales enablement typically achieve a revenue growth of 49% on forecasted deals, surpassing the 42.5% win rate of those without.

Sales enablement tools can provide insights into user engagement and key performance indicators to optimize sales strategies. These insights help sales teams understand which content resonates most with prospects at different stages of the sales cycle, utilizing sales enablement software tools.

Predictive analytics in sales enablement assists teams in anticipating customer needs and identifying opportunities. Monitoring both leading and lagging indicators can provide insights into the effectiveness of sales enablement initiatives.

The importance of training and upskilling sales teams in 2025

We explored the best AI-powered sales enablement platforms for 2025 emphasizing their role in maximizing ROI and enhancing sales performance. A key takeaway is the importance of training and upskilling sales teams to ensure they perform at their best.

Continuous learning empowers sales reps to stay ahead in a competitive landscape, equipping them with the necessary skills and knowledge to excel in their roles.

Disco stands out as the best AI LMS for sales teams, offering a suite of advanced features that facilitate effective training and continuous learning. By leveraging Disco, organizations can create personalized learning paths, manage content efficiently, and integrate seamlessly with CRM systems.

The platform's ability to provide tailored training ensures that sales reps are always prepared to engage effectively with prospects.

We encourage sales teams to take advantage of Disco's 14-day free trial to explore its capabilities and determine how it aligns with their needs. This trial offers a valuable opportunity to experience firsthand how Disco can transform training programs and drive sales success.

Frequently Asked Questions (FAQs)

What is a sales enablement platform?

A sales enablement platform is a comprehensive tool designed to equip sales teams with the necessary resources, training, and insights to effectively engage with buyers and close deals. These platforms streamline the sales process by providing access to relevant content, analytics, and real-time data.

What is an example of sales enablement?

An example of sales enablement is the use of AI-powered platforms like Disco, which offer personalized learning paths and content management systems to enhance sales reps' skills and knowledge. This ensures they are well-prepared to engage prospects and drive sales success.

What are enablement tools?

Enablement tools are software solutions that support sales teams by providing essential content, training, and analytics. They facilitate smoother sales processes and improve customer interactions. Hubspot and Disco are a prime example of such a tool, offering advanced features like AI curriculum generators and CRM AI assistants to boost sales performance.

Is CRM a sales enablement?

While CRM systems are not sales enablement tools per se, they play a crucial role in supporting sales enablement strategies. CRM systems manage customer relationships and data, which can be enhanced by sales enablement platforms. These platforms integrate seamlessly with CRM systems to provide sales teams with valuable insights and efficient workflows.