Define

Establish your purpose and vision

Before building your learning community, define your purpose and promise.

What transformation are you promising? Who is your community for and who isn’t it for? Determine the scale of your operation and the time you wish to devote. Develop a programming calendar and a financial plan that align with your community's goals. This is where the magic begins!

Create Your Learning Community Blueprint

Define Your Vision

What is the core purpose of your learning community? What unique value does it offer? The vision shapes your community's culture and guides its growth.

Identify Your Audience

Understand who your members are, what they hope to achieve, and how they prefer to learn. This information will guide your programming, content, and engagement strategies.

Structure Your Community

Consider the organization of your community. How will content be delivered and shared? Will there be opportunities to participate in live sessions, peer-to-peer learning, and/or mentorship?

Determine Engagement Strategies

How will you foster engagement and encourage active participation? This might involve scheduled discussions, regular content updates, gamification elements, or opportunities for user-generated content.

Set Goals and Metrics

What are your objectives for the community, and how will you measure success? These might include engagement rates, membership growth, member progress, or feedback scores.

Plan for Growth

Consider how your community will evolve over time. What structures or features can be added as your membership grows? How will you ensure continued value for existing members?

Design Your Business Model

Consider how your learning community will be monetized. Will it be a subscription model, a one-time purchase, or freemium? How will you ensure financial sustainability while delivering value to your members?